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Bachelor of
Bachelor of
Marketing Science

Developed based on ASU curriculum, Bachelor of Marketing Science program is an advanced marketing education offering you a state-of-the-art curriculum in modern marketing science including strong Digital marketing component.

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About the program

As a Bachelor of Marketing Science student, you will gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations driving consumer demand. You will acquire comprehensive knowledge in consumer behavior, market research, communication, and digital marketing techniques, as well as an overview of economics, management and business operations.

Graduates of the program will be well prepared for a variety of dynamic roles in marketing, advertising, and sales in almost every industry.

1
Modern marketing science curriculum with strong Digital marketing component
2
Dual degree pathway: Bachelor of Marketing Data Science from AUK and Bachelor of Digital Audiences from ASU (3+1)
3
Practical learning experiences and internships in global companies
About the program

Students will become proficient in:

Consumer behavior and market intelligence
Consumer behavior and market intelligence

Learn how to monitor market trends and competition, conduct consumer research, analyze marketing campaigns performance and digital audience insights.

Economics and finance
Economics and finance

Understand micro- & macroeconomic principles, business finance and accounting systems and processes.

Media and communications
Media and communications

Gain marketing communication skills, including intercultural, visual and digital techniques, learn social media foundations and digital media literacy.

Business strategy and management
Business strategy and management

Develop leadership skills to manage teams and projects, develop competitive marketing strategy and drive innovation pipeline.

Career opportunities
As a Marketing Science graduate

you will be prepared to provide input to an insight-led vision for business strategy. Many marketers lead successful careers, reaching CEO level or becoming entrepreneurs launching and expanding their own businesses.

Graduates can succeed in leadership roles in the following fields:
  • Marketing and Communications
  • Market Analysis
  • Innovation Management
  • Creative & Media
  • Business Development
  • Consumer Relations Management
  • Online Sales and Digital Marketing
Career Opportunities include:
  • Account or Promotions Manager
  • Advertising Sales Agent
  • Marketing Manager
  • Consumer Intelligence Manager
  • Marketing Director
  • Marketing Communications and Media Manager
  • Product or Brand Manager
  • Social Media Manager
  • Event Planner

Internship

Academic internships are a core component of the curriculum

and aim to provide students with knowledge and practical skills in real business environments.

Internship companies are closely aligned with the student’s academic program, ensuring practical experience relevant to their career plans and access to knowledge that cannot be gained solely through classroom learning.

The internship is organized in a hybrid format, either offline or online, involving the student in the operations of a specific company. During the internship, students receive guidance from both a university consultant and a company representative. This approach fosters close collaboration, enabling students to gain relevant experience, develop job-seeking skills, and better prepare for entering the job market. With the employer’s consent, the internship position may also be considered as an opportunity for official employment.

At the end of the internship, the student must prepare a report on their experience and collect materials on a specific topic or field of interest related to their career goals.

Application

Applicant requirements
  • Completed secondary education 
  • Good level of English: B2 (TOEFL internet based: 56 – 78, IELTS Academic: 5.5 – 6.0, Duolingo English test: 80 – 119)
  • Motivation letter 
  • Video-answer in English
  • National Multidisciplinary Test result: minimum score 130, foreign language (English) 150+
Documents provision
  • Application form
  • National ID
  • Tax code number
  • English certificate
  • Digital 3*4 cm photo
  • School original diploma and appendix
  • Military registration document (for those eligible for military service)

Admissions

1
Talk to an AUK Enrollment Advisor to find the best option for you

Complete the request form, and one of our Enrollment Advisors will contact you to guide you through the admission process, program details, and required documents.

2
Apply to AUK

Congratulations! This is your first step toward admission to AUK. To access the registration form, you will need to create a personal applicant’s account. Please note that the registration form must be filled out in English. You will also need to upload documents, a resume in English and write a motivation letter.

3
Pass AUK’s assessment and receive scholarship options

Get ready for an assessment of program-related knowledge and experience in the form of tests, open questions, and video-answers. After which, we will offer successful applicants a place on the program, introduce scholarship options, and provide information on the next steps.

4
Sign the contract with AUK

To complete the enrollment process, you need to choose our competitive offer at the EDBO, provide the necessary official documents (passport, educational document, etc.). After that, you will receive enrollment confirmation and will be able to sign educational and financial contracts.

Bachelor of

Marketing Science
Start:

fall 2025

Duration:

4 years

Format:

Hybrid: on campus and online

Diplomas:

AUK+ASU

Start your journey
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