Product Management is the intersection where business strategy and technology collide. To excel as a skilled Product Manager, it is vital to have a genuine passion for both domains!
In this course, we will take you on an exciting journey through the entire product lifecycle. Starting from generating innovative ideas to launching them successfully into the market and beyond. You will also gain expertise in navigating the product creation process like a pro. This involves leveraging market analysis, research findings, and stakeholder input to shape the development of your product.
We will dive deep into the planning phase, where you will master the art of gathering and documenting product requirements. Additionally, you will learn essential principles for effectively collaborating with development teams and stakeholders during the development phase. We will also share insider tips to ensure a smooth and efficient process.
Finally, we will cover the quality assurance and launch phases, as well as post-launch activities. This includes maintaining product quality and providing ongoing support to ensure your product continues to shine.
To deliver the most valuable content, this course is based on the esteemed Product Marketing Management Body of Knowledge (ProdBOK) and the tried-and-true best practices of the International Software Product Management Association (ISPMA).
With 11 comprehensive modules packed with core skills and knowledge, this course is designed to kickstart your journey toward becoming an exceptional product manager. Enroll now and get ready to rock the world of product management!
Start: June 3, 2024
Duration: 13 weeks
Format: Live online sessions with instructors and individual assignments
Language of instruction: English
Participation fee: $790 (paid in UAH at NBU exchange rate)
If you are interested in this program, please leave your information in the registration form.
EPAM Systems, Inc. is a Global company that specializes in service development, digital platform engineering, and digital product design. One of the world's largest manufacturers of custom software and consulting providers. The company's headquarters is located in Newtown, Pennsylvania, and its branches are represented in more than 40 countries.
Based on EPAM’s deep engineering expertise and learning design experience, it equips students with the skills they need to successfully land an engineering job after graduation. EPAM technology experts become instructors throughout the educational programs, providing students with unique industry experience.
and lifecycle framework
for product ideation.
including business case creation, marketing strategy, product brief, and roadmap development.
including requirements, backlog, and risk.
to the market.
and make informed decisions.
and best practices for scaling teams.
This course combines learning materials presented on a digital platform, webinars, workshops, and practical tasks. Lecture hours will be provided in the form of self-paced digital materials to give the student ability to study individually at a reasonable and comfortable individual pace. The self-paced digital materials are provided in the form of text, video, and infographics to provide different channels of information absorption.
Webinars and workshops are delivered by the leading industry specialists. Practical tasks include use cases closely related to professional daily activities required for professional development. Participating in discussions, students can also get involved in collaborative activities, receiving indirect instructions to solve the tasks.
Students will get personalized feedback on their practice tasks. Courses include non-graded quizzes that focus students’ attention on the key ideas in the theoretical information to increase understanding through practice.
During the capstone project, students will implement theoretical knowledge in practice. The final graded test at the end of the course summarizes the student’s knowledge gained.
Introduction. The Right Product. From Project to Product. Product Management Basics. Product Management Team. The Product Lifecycle and Product Manager.
Defining Customer Segments and Personas. Developing Market Needs. Journey Mapping. Impact Mapping.
Introduction. Concept Ideation. Market Research and Analysis. Defining Customer Needs. Product Ideation and Validation Methodologies and Tools. Product Definition and Business Artifacts.
Product Strategy Framework. Value proposition. Communicating a product strategy.
Introduction. Business Case Creation. Product Brief. Product Roadmap. Defining Product MVP. Planning the Marketing Strategy.
Introduction. Backlog Management. Product requirements. Product Development Methodologies.
Introduction. Pre-Launch. Launch Execution. Post-Launch.
Introduction to Product Growth, Maturity, and Decline. Role of Analytics in Driving Product Growth and Maturity. Product Decline.
Introduction to Scaling Product Management. Assessing Product Management Maturity. Scaling the Organization. Scaling Teams. Scaling Work.
AI tools overview. Use cases. Prompt Engineering.
Product pitch overview. Product presentation to experts.
The course is delivered by EPAMers with 10+ years of industry experience, obtaining Senior positions. Speakers and trainers have taken part in hundreds of various projects within different domains, so the skills, knowledge, and approaches they can share with the students will be applicable to nearly any product.
The course is fully delivered in English. All learning materials, including reading and video, are in English too. Your individual and group assignments are expected to be prepared in English as well.
As the course is delivered in English, participants are expected to have a B2 or higher level of English. AUK does not request any language certificates or other forms of language proficiency confirmation.
Although the figure is very individual and depends on multiple factors, the average estimated time dedication for this course is 10-15 hours per week. This includes live sessions with instructor, self-paced learning and homework.
The practical tasks are designed to reflect real-life professional activities and help you grow in your field. You'll have the chance to participate in discussions and collaborate with others to solve these tasks. Plus, you'll receive personalized feedback on your assignments to track your progress. To reinforce your understanding, there will be non-graded quizzes that focus on the main ideas from the theoretical information. This way, you can actively engage with the content and apply what you've learned. At the end of the course, there will be a final test that evaluates your knowledge and summarizes what you've gained throughout the program.
Upon successful completion of this course, you will be awarded a certificate accredited by American University Kyiv.
Yes, credits earned from this course are transferrable and may count toward Master’s or Bachelor’s programs should you decide to pursue this path of study.
Payments may be made online via our website, or you may request an invoice from our accounting department. American University Kyiv does not accept cash payments.
If your employer agrees to pay for your study, you may inquire about the proforma invoice from our accounting department.
AUK issues a Certificate of Completion if a student obtains a minimum of 80 final points for the course. Students who have between 60 and 79.9 final points receive a Certificate of Attendance. If you have less than 60 final points, you will not be eligible for any certificate. However, the course will be offered on a repeated basis, and you may enroll one more time.
Live online sessions will be recorded, so you may watch them later via a shared link. Offline sessions held on the AUK campus will not be recorded.