Success isn’t just about having a great product—it’s about understanding your customers and adapting to market shifts.

A customer-driven approach helps you identify opportunities, position your business effectively, and stay competitive. Learn how top companies pivoted and thrived, and discover the key strategies to scale your business.

You will learn:

• How to create a market segmentation chart that exposes you to a wide array of market opportunities.
• How to identify your ideal market segment and position your business for success.
• What kind of tools to use to better understand your customers and their pain points.
• What are the differences and commonalities between “Technology Push” and “Market Pull” businesses.
• Why "Pivot" is not a failure but an adaptation that helps businesses survive in changing environments.
• How businesses like Microsoft, Nokia, Slack, Nintendo and PayPal pivoted and continued to grow.

Language: English

Data: February 19th

Time: 18:00

Format: Online, Zoom

Speaker: Yuriy Bots - is a Dean of the School of Management and Associate Professor at the American University Kyiv.

Dr. Yuriy Bots, PhD from Purdue University (USA), has extensive practical experience as an economist in various fields.His role as an Associate Professor of Economics in the Department of Business and Leadership at William Jewell College further enriches his academic profile. His research focuses on international trade, service sector productivity, and stock market reactions to mergers and acquisitions.