IT Product Management by EPAM

Master the art of creating exceptional products!


Start: July 22, 2024

Format: online

Language of instruction: English

Duration: 13 weeks

Participation fee: $790 (paid in UAH at NBU rate)

About course

Product Management is the intersection where business strategy and technology collide. To excel as a skilled Product Manager, it is vital to have a genuine passion for both domains!

In this course, we will take you on an exciting journey through the entire product lifecycle. Starting from generating innovative ideas to launching them successfully into the market and beyond. You will also gain expertise in navigating the product creation process like a pro. This involves leveraging market analysis, research findings, and stakeholder input to shape the development of your product.

We will dive deep into the planning phase, where you will master the art of gathering and documenting product requirements. Additionally, you will learn essential principles for effectively collaborating with development teams and stakeholders during the development phase. We will also share insider tips to ensure a smooth and efficient process.

Finally, we will cover the quality assurance and launch phases, as well as post-launch activities. This includes maintaining product quality and providing ongoing support to ensure your product continues to shine.

To deliver the most valuable content, this course is based on the esteemed Product Marketing Management Body of Knowledge (ProdBOK) and the tried-and-true best practices of the International Software Product Management Association (ISPMA).

Start: July 22, 2024

Format: online

Language of instruction: English

Duration: 13 weeks

Participation fee: $790 (paid in UAH at NBU rate)

About course
Upon successful completion of this course, students will be able to:
Understand Product Management principles

and lifecycle framework

Foster innovation and experimentation culture

for product ideation.

Master product planning

including business case creation, marketing strategy, product brief, and roadmap development.

Manage product development

including requirements, backlog, and risk.

Organize product introduction

to the market.

Conduct post-launch audits

and make informed decisions.

Understand team structures and frameworks

and best practices for scaling teams.

IT Product Management by EPAM

Start: July 22, 2024

Duration: 13 weeks

Format: Live online sessions with instructors and individual assignments

Language of instruction: English

Participation fee: $790 (paid in UAH at NBU rate)

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Course structure

Module 1
Product Mindset and Management

Introduction. The Right Product. From Project to Product. Product Management Basics. Product Management Team. The Product Lifecycle and Product Manager.

Module 2
Understanding User Needs

Defining Customer Segments and Personas. Developing Market Needs. Journey Mapping. Impact Mapping.

Module 3
Product Ideation

Introduction. Concept Ideation. Market Research and Analysis. Defining Customer Needs. Product Ideation and Validation Methodologies and Tools. Product Definition and Business Artifacts.

Module 4
Creating Product Strategy

Product Strategy Framework. Value proposition. Communicating a product strategy.

Module 5
Product Planning

Introduction. Business Case Creation. Product Brief. Product Roadmap. Defining Product MVP. Planning the Marketing Strategy.

Module 6
Product Development

Introduction. Backlog Management. Product requirements. Product Development Methodologies.

Module 7
Product Introduction

Introduction. Pre-Launch. Launch Execution. Post-Launch.

Module 8
Product Growth.

Introduction to Product Growth, Maturity, and Decline. Role of Analytics in Driving Product Growth and Maturity. Product Decline.

Module 9
Scaling Product Management

Introduction to Scaling Product Management. Assessing Product Management Maturity. Scaling the Organization. Scaling Teams. Scaling Work.

Module 10
Using AI in Product Management

AI tools overview. Use cases. Prompt Engineering.

Module 11
Product Pitching

Product pitch overview. Product presentation to experts.

Start your journey