IT Product Management by EPAM

Master the art of creating exceptional products!

Application deadline: July 30, 2024
Format: online
Language of instruction: English
Duration: 13 weeks
Participation fee: $790 (paid in UAH at NBU rate)

Apply now

About course

Product Management is the intersection where business strategy and technology collide. To excel as a skilled Product Manager, it is vital to have a genuine passion for both domains!

In this course, we will take you on an exciting journey through the entire product lifecycle. Starting from generating innovative ideas to launching them successfully into the market and beyond. You will also gain expertise in navigating the product creation process like a pro. This involves leveraging market analysis, research findings, and stakeholder input to shape the development of your product.

We will dive deep into the planning phase, where you will master the art of gathering and documenting product requirements. Additionally, you will learn essential principles for effectively collaborating with development teams and stakeholders during the development phase. We will also share insider tips to ensure a smooth and efficient process.

Finally, we will cover the quality assurance and launch phases, as well as post-launch activities. This includes maintaining product quality and providing ongoing support to ensure your product continues to shine.

To deliver the most valuable content, this course is based on the esteemed Product Marketing Management Body of Knowledge (ProdBOK) and the tried-and-true best practices of the International Software Product Management Association (ISPMA).

Application deadline: July 30, 2024
Format: online
Language of instruction: English
Duration: 13 weeks
Participation fee: $790 (paid in UAH at NBU rate)

Inquire for details: lllepam@auk.edu.ua

Upon successful completion of this course, students will be able to:

Understand Product Management principles

and lifecycle framework

Foster innovation and experimentation culture

for product ideation.

Master product planning

including business case creation, marketing strategy, product brief, and roadmap development.

Manage product development

including requirements, backlog, and risk.

Organize product introduction

to the market.

Conduct post-launch audits

and make informed decisions.

Understand team structures and frameworks

and best practices for scaling teams.

IT Product Management by EPAM

Application deadline: July 30, 2024
Format: online
Language of instruction: English
Duration: 13 weeks
Participation fee: $790 (paid in UAH at NBU rate)

Apply now

Course structure

Module 1
Product Mindset and Management

Introduction. The Right Product. From Project to Product. Product Management Basics. Product Management Team. The Product Lifecycle and Product Manager.

Module 2
Understanding User Needs

Defining Customer Segments and Personas. Developing Market Needs. Journey Mapping. Impact Mapping.

Module 3
Product Ideation

Introduction. Concept Ideation. Market Research and Analysis. Defining Customer Needs. Product Ideation and Validation Methodologies and Tools. Product Definition and Business Artifacts.

Module 4
Creating Product Strategy

Product Strategy Framework. Value proposition. Communicating a product strategy.

Module 5
Product Planning

Introduction. Business Case Creation. Product Brief. Product Roadmap. Defining Product MVP. Planning the Marketing Strategy.

Module 6
Product Development

Introduction. Backlog Management. Product requirements. Product Development Methodologies.

Module 7
Product Introduction

Introduction. Pre-Launch. Launch Execution. Post-Launch.

Module 8
Product Growth.

Introduction to Product Growth, Maturity, and Decline. Role of Analytics in Driving Product Growth and Maturity. Product Decline.

Module 9
Scaling Product Management

Introduction to Scaling Product Management. Assessing Product Management Maturity. Scaling the Organization. Scaling Teams. Scaling Work.

Module 10
Using AI in Product Management

AI tools overview. Use cases. Prompt Engineering.

Module 11
Product Pitching

Product pitch overview. Product presentation to experts.

Registration form

The intake for this course has not yet started, but you can secure your spot now with just a 10% deposit. Once enrollment opens, you'll only need to pay 75% of the remaining course fee, instead of the full 90%!

* Please note, the deposit is non-refundable if you choose not to enroll in the course. However, if AUK cancels the course, the deposit can be fully refunded or transferred to another course upon request.

FAQ

What is the language of instruction for this course

The course is fully delivered in English. All learning materials, including reading and video, are in English too. Your individual and group assignments are expected to be prepared in English as well.

Are there any prerequisites for this course?

As the course is delivered in English, participants are expected to have a B2 or higher level of English. AUK does not request any language certificates or other forms of language proficiency confirmation.

How much time will I have to spend learning while taking this course?

Although the figure is very individual and depends on multiple factors, the average estimated time dedication for this course is 10-15 hours per week. This includes live sessions with instructor, self-paced learning and homework.

What kind of assignments will I have to complete?

The practical tasks are designed to reflect real-life professional activities and help you grow in your field. You'll have the chance to participate in discussions and collaborate with others to solve these tasks. Plus, you'll receive personalized feedback on your assignments to track your progress. To reinforce your understanding, there will be non-graded quizzes that focus on the main ideas from the theoretical information. This way, you can actively engage with the content and apply what you've learned. At the end of the course, there will be a final test that evaluates your knowledge and summarizes what you've gained throughout the program.

What certificate will I earn?

Upon successful completion of this course, you will be awarded a certificate accredited by American University Kyiv.

Will my ECTs be transferable to undergraduate or post-graduate programs?

Yes, credits earned from this course are transferrable and may count toward Master’s or Bachelor’s programs should you decide to pursue this path of study.

How can I pay?

Payments may be made online via our website, or you may request an invoice from our accounting department. American University Kyiv does not accept cash payments.

Can my company pay for me?

If your employer agrees to pay for your study, you may inquire about the proforma invoice from our accounting department.

What if I fail?

AUK issues a Certificate of Completion if a student obtains a minimum of 70 final points for the course. Students who have between 50 and 69.9 final points receive a Certificate of Attendance. If you have less than 60 final points, you will not be eligible for any certificate. However, the course will be offered on a repeated basis, and you may enroll one more time.

What if I miss the live session with the instructor or guest speaker?

Live online sessions will be recorded, so you may watch them later via a shared link. Offline sessions held on the AUK campus will not be recorded.