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Bachelor of
Kyiv/Dnipro
Bachelor of
Marketing Science

Developed based on ASU curriculum, Bachelor of Marketing Science program is an advanced marketing education offering you a state-of-the-art curriculum in modern marketing science including strong Digital marketing component.

About the program

As a Bachelor of Marketing Science student, you will gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations driving consumer demand. You will acquire comprehensive knowledge in consumer behavior, market research, communication, and digital marketing techniques, as well as an overview of economics, management and business operations.

Graduates of the program will be well prepared for a variety of dynamic roles in marketing, advertising, and sales in almost every industry.

1
Modern marketing science curriculum with strong Digital marketing component
2
Dual degree pathway: Bachelor of Marketing Data Science from AUK and Bachelor of Digital Audiences from ASU (3+1)
3
Practical learning experiences and internships in global companies
About the program

Students will become proficient in:

Consumer behavior and market intelligence
Consumer behavior and market intelligence

Learn how to monitor market trends and competition, conduct consumer research, analyze marketing campaigns performance and digital audience insights.

Economics and finance
Economics and finance

Understand micro- & macroeconomic principles, business finance and accounting systems and processes.

Media and communications
Media and communications

Gain marketing communication skills, including intercultural, visual and digital techniques, learn social media foundations and digital media literacy.

Business strategy and management
Business strategy and management

Develop leadership skills to manage teams and projects, develop competitive marketing strategy and drive innovation pipeline.

Career opportunities
As a Marketing Science graduate

you will be prepared to provide input to an insight-led vision for business strategy. Many marketers lead successful careers, reaching CEO level or becoming entrepreneurs launching and expanding their own businesses.

Graduates can succeed in leadership roles in the following fields:
  • Marketing and Communications
  • Market Analysis
  • Innovation Management
  • Creative & Media
  • Business Development
  • Consumer Relations Management
  • Online Sales and Digital Marketing
Career Opportunities include:
  • Account or Promotions Manager
  • Advertising Sales Agent
  • Marketing Manager
  • Consumer Intelligence Manager
  • Marketing Director
  • Marketing Communications and Media Manager
  • Product or Brand Manager
  • Social Media Manager
  • Event Planner
AUK Global Internship Program
Get practical knowledge and skills directly from top global and Ukrainian companies

 

 

AUK Global Internship Program is a unique opportunity for students to gain paid internships with leading companies locally, abroad, and online. The program aims to provide each student with the opportunity to gain valuable hands-on experience at leading global companies, setting the stage for a fast-paced career in a global context. Through this program, students will gain their first work experience, learn how global companies operate, and enhance their communication skills by engaging with people from diverse cultures and industry experts, as well as competitive salaries.

Application

  • Completed secondary education 
  • Good level of English: B2 (TOEFL internet based: 56 – 78, IELTS Academic: 5.5 – 6.0, Duolingo English test: 80 – 119)
  • Motivation letter 
  • Video-answer in English
  • National Multidisciplinary Test result: minimum score 130, foreign language (English) 140+
Documents provision
  • Application form
  • National ID
  • Tax code number
  • English certificate
  • Digital 3*4 cm photo
  • School original diploma and appendix
  • Military registration document (for those eligible for military service)

Admissions

1
Talk to an AUK Enrollment Advisor to find the best option for you

Complete the request form, and one of our Enrollment Advisors will contact you to guide you through the admission process, program details, and required documents.

2
Apply to AUK

Congratulations! This is your first step toward admission to AUK. To access the registration form, you will need to create a personal applicant`s account at AUK online enrollment space. Please note that the registration form must be filled out in English. You will also need to upload documents, a resume in English and write a motivation letter.

3
Pass AUK’s assessment and receive scholarship options

Get ready for an assessment of program-related knowledge and experience in the form of tests, open questions, and video-answers. After which, we will offer successful applicants a place on the program, introduce scholarship options, and provide information on the next steps.

4
Sign the contract with AUK

To complete the enrollment process, you need to choose our competitive offer at the EDBO, provide the necessary official documents (passport, educational document, etc.). After that, you will receive enrollment confirmation and will be able to sign educational and financial contracts.

Bachelor of

Marketing Science
Start:

fall 2025

Duration:

4 years

Format:

Hybrid: on campus and online

Diplomas:

AUK+ASU

Receive a Consultation
Kyiv/Dnipro
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