Last Friday, an event took place at the AUK Kyiv Campus that will definitely remain in the memory of our community for a long time.
We had a sincere, deep, and sometimes very unexpected conversation with Yegor Gordeyev, a TV presenter and producer of 1+1, about what Ukrainian media are today — and what they can become tomorrow.

We discussed:
- the path of the Ukrainian media sphere in conditions of total competition with social media;
- freedom of speech — real, in the context of war and constant social changes;
- narratives that shape mass consciousness, and how to learn to “read between the lines”;
- the role of the media in the formation of a national idea;
- mechanisms for countering manipulation and external propaganda;
- Ukraine’s place in modern global media trends.
Students asked sharp and sincere questions, which made the conversation open and easy.
The evening's leitmotif was the words of Yegor Gordeyev:
"We think that each of us does not change history and that the role of one individual is not important in key national processes and changes. But this is not true. We all create a space in which the environment, people and meanings are formed, which later become history itself.”
Special thanks to Hanna Shvindina, Associate Professor at American University Kyiv, who expertly moderated this discussion.

And a huge thank you to everyone who was with us — for your thoughts, openness, courage, and freedom.