On April 18, Marketing Science students at American University Kyiv had a truly unique experience! Together with Dr. Viral Nagori, they dived deep into the world of live, practical marketing.
Instead of a traditional lecture, students tackled real-world business cases. This hands-on approach allowed everyone to feel like a key player: analyzing complex challenges and making strategic decisions in real-time. Interactive discussions helped bridge the gap between academic knowledge and live market dynamics.
The session was organized as part of the SBA543 "Strategic Management in a Global Context" course, led by Dr. Hanna Shvindina. The goal of this initiative is to enrich the curriculum with international academic expertise and practice-oriented learning.
Dr. Nagori’s teaching style created an incredibly active learning environment, encouraging students to think critically, defend their perspectives, and connect theoretical models with today’s market reality. This format of experiential learning is a cornerstone of modern management education at AUK.
We are sincerely grateful to Dr. Viral Nagori for his inspiring session and his pro bono contribution! Such meetings with international experts open new horizons for our students and prepare them for the challenges of the global industry.
Guest lectures by international experts remain a vital part of the AUK academic experience, providing students with access to diverse perspectives and cutting-edge industry practices.
Learn more about the lecturer here.
Dnipro
