Today the music label Pomitni together with Dive&Discovery Research company presented the research report on Ukrainian music trends and listeners’ preferences as of 2023 year.
AUK was delighted to host this important event on its campus. All over the world, creative industries are those ecosystems that generate economics and senses. They are always about ideas, energy and trends, similar to our university strategies.
We are proud that one of the report presenters was Ruslan Gutnikov, a student of the AUK Master of Global Management program and since September — a student at Arizona State University. We are thankful to Ruslan, Irina Gorovaya, the music label POMITNI team, Lyudmila Balan and the Dive and Discovery Research team for important research on current music consumption, the emotional state of listeners, their music needs, and what kind of people in the music industry command the respect of listeners.